Determinants of mobile consumers' perceived value of location-based advertising and user responses

نویسندگان

  • Trisha T. C. Lin
  • Fernando de la Cruz Paragas
  • John Robert Bautista
چکیده

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عنوان ژورنال:
  • IJMC

دوره 14  شماره 

صفحات  -

تاریخ انتشار 2016